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THEORY OF DESIGN
ELECTIVE- 3RD 5SEM.
FACULTY INCHARGE: AR BOUDHA PRIYA

UNIT I -INTRODUCTION TO DESIGN

Definition and understanding of design. History of the design process from earliest times through Renaissance, Beaux-Arts, Bauhaus. Different classifications of design according to scale, process, mode of production, etc., – self-conscious/ unselfconscious, design through drawing/ design through craft, pragmatic/ iconic/ analogic/ canonic or syntactic, hand made/ machine-made, product design to city design, functional/ aesthetic, nature vernacular/ technological.

UNIT II- DESIGN METHODOLOGY MOVEMENT

Context for the rise of the design methodology movement from the 1950s with the critique of modernism. Theories of the first generation and the second generation design methodologists. Design as a wicked problem. Escalation and regression in design. Summary by Johnson of various models of the design process – parametric or analysis/ synthesis/ evaluation, conjecture-refutation, paradigmatic, hermeneutical.

UNIT- III CREATIVE THINKING

Understanding the term creativity. Theories on thinking – left brain/ right brain, convergent/ divergent thinking, lateral/ vertical thinking. Broadbent’s idea of the design spectrum – from the logical to chance. Blocks in creative thinking. Techniques to generate creativity as put forth by Broadbent, Bono.

UNIT IV- ARCHITECTURAL CREATIVITY

Types of architectural concepts – programmatic, analogic, metaphor, essence, etc., Channels to creativity in architecture as put forth by Antoniades. Personal philosophies and strategies of individual designers.

UNIT V -PROCESS AND DESIGN

People and design process- the concept of pattern language by Christopher Alexander, participatory approach to design, design as a process involving time and people. Introduction to contemporary processes in design including diagramming, mapping, parametric exploration, etc.,

Course Curriculum

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As an innovative, hands-on architecture and design school in India, McGAN’S Ooty School of Architecture (MOSA) offers a student-centric learning environment along with access to a faculty of highly experienced practitioners. From the founding principles of architecture to the latest trends in sustainability and design aesthetics to developing technical and leadership skills, MOSA exposes you to practice-oriented curriculum as you pursue a degree in architecture, digital media arts, or construction management, to achieve your professional goals.

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