THEORY OF DESIGN
ELECTIVE- 3RD 5SEM.
FACULTY INCHARGE: AR BOUDHA PRIYA
UNIT I -INTRODUCTION TO DESIGN
Definition and understanding of design. History of the design process from earliest times through Renaissance, Beaux-Arts, Bauhaus. Different classifications of design according to scale, process, mode of production, etc., – self-conscious/ unselfconscious, design through drawing/ design through craft, pragmatic/ iconic/ analogic/ canonic or syntactic, hand made/ machine-made, product design to city design, functional/ aesthetic, nature vernacular/ technological.
UNIT II- DESIGN METHODOLOGY MOVEMENT
Context for the rise of the design methodology movement from the 1950s with the critique of modernism. Theories of the first generation and the second generation design methodologists. Design as a wicked problem. Escalation and regression in design. Summary by Johnson of various models of the design process – parametric or analysis/ synthesis/ evaluation, conjecture-refutation, paradigmatic, hermeneutical.
UNIT- III CREATIVE THINKING
Understanding the term creativity. Theories on thinking – left brain/ right brain, convergent/ divergent thinking, lateral/ vertical thinking. Broadbent’s idea of the design spectrum – from the logical to chance. Blocks in creative thinking. Techniques to generate creativity as put forth by Broadbent, Bono.
UNIT IV- ARCHITECTURAL CREATIVITY
Types of architectural concepts – programmatic, analogic, metaphor, essence, etc., Channels to creativity in architecture as put forth by Antoniades. Personal philosophies and strategies of individual designers.
UNIT V -PROCESS AND DESIGN
People and design process- the concept of pattern language by Christopher Alexander, participatory approach to design, design as a process involving time and people. Introduction to contemporary processes in design including diagramming, mapping, parametric exploration, etc.,
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